25.1. Where a prize is awarded in the form of merchandise, a holder of a licence for a drawing must ensure that the value of the prize to be awarded is equal to the total amount that a person would have to pay to purchase an identical or similar item or service in Québec, even if the prize was awarded free of charge or sold at a discount.
Decision 89-10-25, s. 13; Decision 91-03-07, s. 11; M.O. 98-03-10, s. 6.